How to Maitain Your Skin and Keep the Glow

What you need to know:


Head to Toe Guide to Looking Younger

Take advantage of one of the most important trends in the Beauty Industry. Anti-aging skin care and makeup regimens from ANEW and Skin So Soft help your Customer look younger – while you earn more!

Facial Skin Care:

8 out of 10 people who use facial skin care use 2 or 3 products consisting of a cleanser, moisturizer and eye treatment. This is called a skin care “regimen”.

What is an anti-aging skin care regimen?

It is the 4 basic products that everyone must use on a daily basis to keep their skin in peak condition and covers 3 basic steps.

Step 1: Cleanse with an anti-aging cleanser

Step 2: Moisturize with an anti-aging moisturizer with SPF for Day or an anti-aging Night Cream for overnight use

Step 3: Treat with an anti-aging Eye treatment

What are the ANEW anti-aging skin care regimens?

There are three core ANEW anti-aging regimens designed to meet Customers’ anti-aging needs. These regimens are centered around the key franchises Rejuvenate, Reversalist and Ultimate and specifically address skin care concerns as outlined in the Regimen Guide



Where does Clinical fit in?

Clinical is our line of targeted treatment products that offer at-home answers to dermatological procedures and can be used by anyone. Again, the key is to identify your primary targeted concern (expression lines? sagging?) and then select the product that delivers that benefit. Clinical products are used after cleansing and before an

anti-aging moisturizer (between Steps 1 and 2 of any ANEW anti-aging skin care regimen).

How do you find the right anti-aging facial skin care regimen?  No question, anti-aging skin care can be confusing. Not just at Avon but in drug stores, department stores – everywhere! In fact, in a study Avon
conducted in 2006, 62% of women said they “find it confusing to know


what skin care is right for me.”

To help you take the guesswork out of skin care we have developed 2 tools

to help you find the right products for your needs: The Conversational Skin Care Card, a printed reference you can purchase or print from yourAVON.com and keep with you for all Customer calls, and the ANEW Guide to Looking Younger Online Quiz, a web-based resource. (please call us for access to these guides (623) 764-2649 or email us at robin@avonbyrobin.com With each of these tools, we ask a few simple questions to understand each Customer’s key anti-aging concerns and based on these responses, we recommend a personal regimen that is right for each Customer. It’s that easy

What you need to know: Head to Toe Guide to Looking Younger

Regimen Guide:

Regimen Who is this for and

what are her skin needs? What it does Each step in the Regimen

Rejuvenate

Customers with the first or fundamental signs of aging Face: Enlarged pores, rough texture, fine lines and dullness Eyes: Tired-looking with fine lines and slight puffiness.



Rejuvenate is the 1st and only anti-aging product clinically proven to be as effective as a professional anti-aging facial. Face: Formulated to replicate the 3 steps of a professional anti-aging facial (Exfoliation, Extraction and Massage) it smoothes

texture, evens tone and reduces pores. Eyes: The first and only 2-in-1 Eye product with SPF 25 for Day and a separate Night cream. Gives younger looking eyes in 24 hours.

Reduces puffiness, smoothes lines and brightens under eye area.

Cleanse

Rejuvenate Revitalizing 2-in-1 Gel Cleanser

Treat:

Rejuvenate Flash Facial Revitalizing Concentrate, Rejuvenate Mineral Facial Rinse-Off Treatment.

Moisturize:

Rejuvenate Day Revitalizing Cream SPF 25 for Day and Night Revitalizing Cream for Night.


Eye:

Rejuvenate 24 Hour Eye Moisturizer.

Reversalist

Those with signs of aging that are progressing and are now more pronounced. Those who were using Avon Alternative. Face: Now firmness is an issue; wrinkles are more apparent and discolorations are a real concern Eye: Dark circles and wrinkles are more pronounced around eyes.

Reversalist is the first product line with Activinol Technology - designed to reactive skin’s repair process to help reverse wrinkles and reduce skin discoloration Face: Dramatically reverses the look of wrinkles and discolorations This product line is especially effective for women who’s skin is showing significant past sun damage as well as women with deeper skin tone (Hispanic or African American). Eye: Fades dark circles as it smoothes wrinkles (eye cream coming in early 2010).



Cleanse:

Reversalist Renewal Foaming Cleanser (coming in early 2010).

Treat:

Reversalist Renewal Serum

Moisturize:

Reversalist Day Renewal Cream SPF 25 for Day (coming in early 2010) and Night Renewal Cream for PM use.

Eye:

Reversalist Illuminating Eye System (coming in early 2010).

Ultimate

Those with Advanced signs of aging. Face: Loss of volume, cushion or bounce. Deep wrinkles and dark age spots Eye: Loss of youthful eye shape and definition. Bags and deep lines around eye area.

Ultimate is powered with exclusive and 1st to market Pro-Sirtuin TX Technology. This advanced age-fighting regimen activates your skin’s Sirtuin Youth Proteins to visibly change the way your skin naturally ages. Face: Restores volume, cushion and bounce to skin. Reduces deep lines and fades dark age spots. Eye: Innovative 2 part eye treatment. Restores youthful shape and contour to eyes. Reduces bags and fat pockets in the under eye area. Cream is to be used around the entire eye area day and night

Concentrated Elixir/Balm is to be used at night in the under eye area only, over the eye cream.

Cleanse:

Ultimate Age Repair Cream Cleanser.

Treat:

Ultimate Age Repair Elixir or Elixir Premium.


Moisturize:

Ultimate Day Cream SPF 25 for Day and Age Repair Night Cream or Night Gold Emulsion for PM use.

Eye:

Ultimate Contouring Eye System Ultimate Age Repair Night Cream and Ultimate Age Repair Elixir are Winners of the Allure Beauty Breakthrough Award for 2007 the most prestigious industry award!


What you need to know:

Makeup:

American women are increasingly looking to makeup to help combat the signs of aging. Avon recently conducted a study which revealed that 61% of women wear makeup to protect their skin from aging – this number jumps to 75% when you look at women between the ages of 45 and 64. With ANEW cosmetics, We can provide you with a colorful assortment of makeup formulated with the same powerful antiaging ingredients found in their favorite ANEW skin care products, and help take fighting lines and wrinkles to the next level!


What you need to know:

What is the Skin So Soft Age Defying Body Skin Care regimen?

Cleanse:

We suggest that you start with the regimen in the shower with Skin So Soft Age Defying Rejuvenating Body Cleanser. Your body skin ages and loses vitality, it is important to restore radiance and suppleness. This luxurious formula goes beyond cleansing and actually recharges skin. Soft resurfacing microcapsules revive dull, tired looking skin and help stimulate cell renewal.

Moisturize:

The cleanser also preps skin for the next product in the regimen – Skin So Soft Age Defying Renewing Body Moisturizer. This 24-hour moisturizer instantly tones and firms – leaving skin sensually soft. Your Customers will feel an improvement in elasticity and see age spots minimized. In just 1 week, the moisturizer helps even out skin tone

After 4 weeks of use, skin looks and feels an average of 4 years younger!


Treat:

The next step in the regimen targets a very important area –the delicate skin on the chest and neck. Skin So Soft Age Defying Corrective Neck and Chest Treatment with SPF 15 reduces the appearance of age spots, fine lines and wrinkles caused by sun damage. This lightweight serum is also suitable for sensitive skin. And don’t let hands give away your age! In just one week Skin So Soft Age Defying Overnight Corrective Hand Treatment begins to noticeably fade age spots, while diminishing lines and wrinkles. Apply to the top of hands before bedtime and wake up to younger looking hands